Welcome, BOSS!
MODERATOR MATERIALS ARE DUE ON APRIL 9, 2021
About the SUMMIT
Made By: Me Summit™ is a free 3-day event designed for makers who create + sell physical handmade goods + want to scale their e-commerce profits using simple, stress-free techniques.
I’m uniting 8 of the best business experts I can find to help women entrepreneurs take control of their businesses in a way that allows them to profit more + save massive amounts of time so they’re free to do more of what they love: MAKE.
You received an invite to speak at this summit because your expertise aligns with our mission and will help the attendees take their success to the next level. Thank you so much for being here to help me educate and inspire!
Here’s why you’ll totally dig this.
INCREASE YOUR EXPOSURE
Virtual summits are hot right now for obvious reasons – everyone’s still stuck at home + seeking opportunities to scale. Speaking at a summit like this will help you reach an incredible amount of people quickly without having to leave the comfort of your own home. Wild, right? Think about it – you’re on a virtual stage in front of a huge virtual audience. All eyes are on you!
GAIN CREDIBILITY
Spending 20-30 minutes speaking at a summit will help you further establish yourself as an authority in your industry + build the credibility you need to create a killer personal brand. Pop our logo right on the “As seen in…” section of your site, media kit, or press page to showcase that awesomeness. You’re a bad@$$ + you should toot that horn!
GROW YOUR AUDIENCE
Even though the attendee list isn’t shared with speakers, you have the opportunity to promote a lead magnet at the end of your presentation. This is an amazing opportunity for speakers to capture hundreds of new leads + make significant amounts of money from their new, highly targeted subscribers who purchase stuff within their own email funnels. Every summit I’ve ever spoken at has at least doubled or tripled my email list + that, to me, makes speaking for free 100% worth it every single time. I actually make MORE money this way, believe it or not, + you can too!
NETWORK + GET WORK
Here’s the thing, you may not be at fancy conference in-person but you’re still going to virtually meet a TON of new people, particularly other fellow speakers. You’ll have the opportunity to network in a private speakers only community, which will give you a unique chance to connect with other experts + land exciting opportunities (like podcast interviews, collaborations, press, friendships). The web is a wild place, my friend – who knows where your participation may lead for you!
Your success is Made By: YOU
The importance of the moderator
- Establish a friendly atmosphere
- Introduce participants
- Run the clock
- Instigate and steer the conversation
- Maintain a neutral and engaging environment
moderator Guidelines
Our round table discussions are exciting opportunities for attendees to learn from peers — and moderation plays a significant role in their success. If done correctly, guests are more likely to ease into conversations, stay engaged and share ideas, setting the stage for post-event networking. The goal of a moderator is to deliver a relaxed but professional atmosphere, where experts and enthusiasts alike can make the most of their experience.
- Introduce yourself: Share your experiences in relation to the topic. Is this something that you are passionate about? Give a brief description of the research that you have done, if any. Tell the audience how you came to join the event and what you hope to achieve by attending.
- Introduce the topic: Briefly introduce the topic. Give your audience some quick context as to why it is relevant and how they will benefit from discussing it. Introducing the topic gives guests time to think about what questions they can and should ask once the floor is open.
- Lead with a question: One of the best features of an Ortus event is a unique set of engagement questions guests received prior to the discussion. Break the ice with a thought-provoking question. They help lead into the roundtable itself, directing the group discussion and creating an engaging atmosphere for everyone to participate.
- Engagement is key to participation – Make it personal: Experienced Ortus moderators suggest two things: break the ice with a thought-provoking question, or prepare a list of anecdotal pieces that are easily relatable to the discussion.
- Get everyone to participate: As the moderator, you should be doing the least amount of talking. Give your guests as many chances as possible to speak. Conduct research beforehand on who will be participating to identify how they can connect to the topic and draw unique insights.
- Wrap up the roundtable discussion: Interject gracefully when you find an opportunity to conclude the discussion. There are many ways to do this, and here are some questions you can pose to get final remarks from the group: What is your main takeaway from this discussion? What will you do differently? What is the number one tip you would like to share to help others. Finally, thank the guests for attending and give them something to look forward to. After every LBRT event, guests are tagged on social media (with permission, of course). The best photos are uploaded and they are highly encouraged to share any and all material.
Promo Schedule
Before the summit starts, add a banner to your website (with hyperlink to the summit registration page) + include the summit link in your Instagram bio. More sign ups = more exposure for you!
Week #1: 12/25/22 – 12/31/22
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Send email #1 to your list
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Announce that you’re going to be a speaker on social
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Share your speaker photo to social media
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Share pins on Pinterest
Week #2: 1/1/23 – 1/7/23
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Send email #2 to your list
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Send email #3 to your list on Tuesday night (4/26)
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Re-share pins on Pinterest
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Remind audience to sign up for FREE summit
Week #3: 1/8/23 – 1/14/23 *SUMMIT*
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Send email #4 to your list on the morning of your preso
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Share on social media the morning of your preso
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Show up to your thread in the Summit Facebook group for the first hour your preso is live to answer questions + interact with attendees (GREAT for extra exposure!)
Week #4: 1/15/23 – 1/21/23 *SUMMIT*
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Send email #4 to your list on the morning of your preso
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Share on social media the morning of your preso
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Show up to your thread in the Summit Facebook group for the first hour your preso is live to answer questions + interact with attendees (GREAT for extra exposure!)
Get more exposure
You can get more exposure from this event by becoming a sponsor. Sponsorship spots are limited!
moderator to-do list
1. Questionnaire
You were emailed a questionnaire when you agreed to be a speaker. This will take just a few minutes to fill out + should be done as soon as possible. Your preso doesn’t need to be complete in order to submit – this is just some info I need up front ASAP.
2. Record Preso
Record your awesome slide-deck style presentation. Don’t be afraid to add your own unique flair. You must also record an intro interview with me to appear before your preso. Click the button below to schedule by April 9, 2021.
3. Submit Preso
4. Plan Promo
The speaker promotional period for this summit is December 25, 2022 – January 21, 2023. Promo materials will be provided to you by mid-March. I highly recommend you use these materials to make this process easy + efficient. The more you promote, the more exposure you’ll get :).
5. Sponsor?
Decide if you would like to sponsor the summit. Sponsors get extra exposure before, during, and after the event. There are a few different ways you can partner on this but spots are VERY limited so that I can maintain the integrity of the event.
6. Show up
It’s important that you plan to be available the day your presentation goes live. In early April, I will send your presentation day to you. Please mark your calendar so you can plan to be available in the Facebook group on the thread for your presentation at some point during that day, interacting with attendees as they watch. This is a great way to gain more leads!
The A to your FAQs
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Is the summit free for attendees?
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What’s the All Access Pass?
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What should I use to create my preso?
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How do I record my preso?
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How do I send my preso?
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When is my preso due?
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Will I be Live at all during the Summit? What do I do when my preso gets published?
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How do I join my preso thread?
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Where is my speaker agreement?
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How long should my preso be?
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How much do I have to promote?
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Is there an affiliate program?
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When is the promo period for the summit?
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How can I get more exposure?
LADY BOSS LATOYA
This free, virtual event is hosted by award-winning marketer for makers, Elisabeth (Liz) Fleming. She’s spent the last 10+ years helping makers around the globe grow their businesses organically using her 4-E Formula™ for success.
Her clients have been featured by The New York Times, The Huffington Post, National Geographic, The Today Show, Oprah Magazine + many more. You can learn more about her work here.
